Frequently Asked Questions

Just like planning your wedding, choosing a photographer is not something you do everyday. We have listed some of the most frequently asked questions we hear about wedding photography and a have added a few key points that we feel are important for you to know. Don't be afraid to ask us, or any other wedding professional if you don't fully understand their service.



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What are the advantages of hiring a professional?

A professional photographer will be timely - arriving at your wedding promptly, and getting the results to you on time. A professional has just the right equipment, film and experience to handle most unforseen circumstances for photographing your wedding. Having professional training, having attended many seminars, professional lectures and having photographed untold numbers of weddings, an experienced wedding photographer will be at ease at your wedding and can probably even offer advice on wedding topics you never thought of.

A professional uses a color laboratory that is in the business of meeting high professional standards of print quality. And, a professional is used to working with individuals, couples, and groups to make the formal photography go smoothly.

When you think about the cost of your photography investment, remember that the photographer has one and only one chance to do it right. If your photographer of choice makes a mistake, they won't have the opportunity to do it over again! Your photographic memories should be meant to last a lifetime. How satisfied you are with those photographic documents depends primarily with your photographers level of skill and experience.


So, I want a professional to photograph my wedding.
What do I do next?

Visit several photographers. Look at their sample albums. Pay attention to your emotional response to the photography and to the communication skills of the photographer. Look for high technical quality too. Once you have decided on a photographer whose work has meaning to you, discuss prices, deposits, packages, quantity of pictures and so on.


What is the first question I should ask?

Once you have established that the photographer is available for your date and location, you will want to ask, "If we select your studio, will you be the photographer covering our wedding?" Some studios have several photographers and you may be speaking to a salesperson. The sample albums may have been done by photographers who do not even work for the studio anymore. If this is the case, you should make arrangements to meet with and see the work of the particular photographer who will be doing your wedding. You should also ask for a commitment from the studio to that effect, in writing.


Shouldn't I be asking "What do I get and how much does it cost?"

Even shopping for shoes or furniture you wouldn't ask that question until you find the style and quality you like. After you have looked through a photographers portfolio - seeing candids, formals and illustrative pictures, you will know if this photographer has the technique, style and spirit to be the eyes through which you and your children and even your grand children will see your wedding day. Of course, you should determine if the photographer is within your budget, give or take a little, but what you really want from photography is memories and feeling. Look for an established and reliable photographer whose work moves you, whose technical quality is tops. If you find a photographer who makes you happy, you never will never regret your investment, whatever the dollar cost. When we have invested in items that will be with us for the rest of our lives, our satisfaction has been highest when we have paid that extra bit for the best quality.


So, how much does wedding photography cost?

Prices range from $950 to $10,000, and even more! Photographs (and video) will be your only permanent record of the day. You want good photographs (or you would not have read so far), so be prepared to spend a minimum of $1,000 for a small wedding album and $1,500 and up for more traditional sizes. Also, for additional copies, an 8x10 reprint will cost around $20 or more each. Expect better photographers to charge the higher rates. If you are looking for a bargain and shop via phone for pricing, you are following a recipe for poor to mediocre photography. My research indicates that photography runs between ten and fifteen percent of the total wedding budget. When couples value documenting their wedding with photography highly and are on a limited budget, they will spend up to 30% of their wedding budget on photography.


Most brides initially underestimate the cost of photography by 50% - in other words, you will probably spend at least twice as much as you budgeted, unless you have advice from a wedding coordinator who is familiar with prices in your area.


We're having a small wedding and only wanted to spend less than $1,000 on pictures.

What can we do?


The first thing to do if you want a professional photographer under these circumstances is to be flexible. A true wedding professional only can only work so many weekends a year, and reasonably expects one or two large weddings per weekend from May through October, or year round in tropical climates. If he/she reserves a prime Saturday in October for you, then larger weddings will have to be turned away. If your budget is much smaller, you will be choosing from the second and third tiers of wedding photographers. You may be better off selecting either a Friday or Sunday for your wedding. Many photographers offer a discount for non-Saturday events and thus help to work with your budget.


How much time will the photographer spend at my wedding?

That is really up to you and the individual photographer. You can have the photographer meet you where you are getting dressed, and keep taking pictures until you leave the reception. Or you may just want a few hours of photography, with a few formal photographs and some pictures of the ceremony. (If you choose a high quality professional, the price difference between short and full coverage will be small.) At The Perfect Image we believe in providing our services for the entire day. In our opinion, there is just no other way to fully document an important once in a lifetime experience.


What are proofs?

Fifty years ago, photographers presented clients with proof pictures printed on special paper; images would last for a few weeks and then fade. Now, color proofs are made with the identical paper and chemistry as final pictures. However, only on final pictures can you have retouching and cropping. Some photographers use the term "images" or "originals" in order to avoid the confusing word "proofs." Many photographers are now using video "proofs." That means that you initially view the images on a computer or television screen. You then order from the screen (or from a video tape of the images) and have true prints in your hand a few weeks later. As digital printers improve, you might have your images the same day you order. Caution - Currently, the color and especially the longevity of desk-top prints does not match professional prints from a professional wedding lab. All the prints from The Perfect Image are archival quality and with normal care, will last for many years.


Do I get to keep the proofs?

Some photographers include the proofs in the price of their photography, others sell them separately. Some keep the proofs, putting them in the final album or simply not selling them. When you first see your proofs, you take them home and keep them for a few weeks. I recommend you order your album and reprints quickly - your photographer will have ways of helping you to avoid procrastinating. The price list should state explicitly the price of the proofs, which may be sold either individually or only as a complete set. If your photographer uses a video or slide presentation, then there will be no proofs. At The Perfect Image you always get to keep your proofs. They are of no use to the photographer so why should they just be thrown away?


What about getting an album?

Some photographers offer "Packages," each package having a set number of hours, images, and certain number of final pictures in an album. It might be better to get a package that includes an album that the photographer will assemble completely, because most of us never get around to putting our pictures in albums if we have to do it ourselves. Consider ordering parents' albums too. If your parents vision is less than perfect, they would really appreciate getting an album with large photographs so that the faces are easy to see!


Who chooses the pictures that go in the album?

After looking at all the proofs, the bride and groom usually decide what goes in the album. The photographer may let you specify the sequence and size of the pictures, so that the album really shows the wedding the way you want to see it, with important images enlarged, and related candids grouped together. Some photographers will suggest a layout for your album or design the album with you, using proofs or computer images to show you what the final album will look like. You will benefit from the photographers eye and feel for the wedding. You will probably let your parents decide what pictures go in their album.


What else should I know about albums?

Some popular album manufacturers are Albums Inc., Capri, Leather Craftsmen, Leather Bound, Art Leather, General Products, Holson, Tap, and Spicer-Hallfield, Zookbinders. Each manufacturer makes a variety of styles and price ranges, so if you are picky about albums, note which styles and manufacturers appeal to you. Again, it is a matter of taste. The style to avoid is a non-reversible album. Reversible simply means that you don't have to flip the album sideways to look at horizontal pictures. Some albums have metal hinges visible on the spine of the album. I find these unattractive, but the pages do lie flatter. Look at sample albums that are several years old. If sturdy, they will not show wear.


What about albums with the pictures permanently mounted on the pages?

The disadvantage is that if one picture is damaged, the whole album has to go back to the factory. Also, you cannot add another page or change the sequence later. Other than that, it is a matter of taste. I have had several brides who, quite reasonably, decided to add or change pictures once they saw the final album. This was very easy to do because their albums were not permanently bound.


Should we get plastic covered pages to protect the pictures?

Plastic gets in the way of the image. It creates reflections and lessens the clarity. A lacquer coating on the prints provides protection, but does not get in the way. Lacquer coating (spray) costs more, so when comparing photographers' prices, be sure and note if lacquer spray is included.


Is there an advantage to textured prints, like canvas?

Again, anything that gets in the way of the image on the print can be a distraction. Textures (canvas and linen) can minimizes skin blemishes. However, skin imperfections can also be minimized with a soft filter rather than with textured prints; which is what I would recommend. Canvas is usually recommended for prints 16x20 and larger.


What about black and white photography?

Many couples want black and white pictures because they like the classic quality. This is purely a matter of preference but the trend is making a strong comeback. If you just love black and white photography, make sure your photographer uses black and white film, rather than color film, to produce your black and white prints. I have seen good black and white prints made from color negatives, but in my opinion, there is a magical quality in black and white film that cannot be completely matched with color film. And, yes, strange as it may seem, black and white is more expensive today than color. If you end up with a specific color image you particularly like, we can always have it printed in black and white.


Do color photographs last as long as black and white?

No. Color paper (and color negatives) are made of three layers of color. Each layer, being different chemically, fades --- both in the light or in the dark --- at a different rate. So, if the green layer fades more in twenty years than the red layer, your pictures will look brownish. However, black and white prints (on black and white paper) should last at least a century. Some color labs are printing black and white images on color paper, sometimes with a faux sepia tone. These pictures, like color pictures, have no silver in them, and will fade over time.


I prefer color photos, but I want my children and grandchildren to see my wedding pictures.

Take black and white photos, along with color, for the formal poses of the bride and groom, and maybe also of your immediate family. You can be sure these very important photos will last. The rest of your wedding photos can be color or a mix of each.


What technical details in sample photographs should I watch out for?

Lighting quality is an important ingredient in superior photographs. The light in photographs should be natural and flattering, so that the pictures look three-dimensional. Overuse of on-camera flash can ruin wedding pictures. Watch out for flattened faces, harsh reflections off of cheeks and foreheads, and dark shadows directly behind or next to the subjects. With finesse, a fine photographer can work with almost any outdoor lighting situation without using flash.

Look for a variety in subject size - a mix of distant, medium and close-up pictures. Even with groups, lighting and posing should be interesting. There is a trend among skilled photographers to produce highly posed bridal portraits - which can get great scores in print competitions, but which may not be a true picture of the bride and groom's personality. While you may anticipate wanting a few of these dramatic images from your own wedding, probably most of your album and your parents' albums will consist of traditional and candid pictures.


My mom likes soft focus pictures, but I want sharp photos?

Except for mood shots and some portraits, pictures should be sharp. You should be able to count the threads in the veil. But a soft filter can be flattering in a close-up photo. You might tell your photographer that you want a few pictures done soft-focus and the rest sharp. Then, when you get the proofs, you have your choice for each pose.


Does the camera used make a difference?

Sometimes. There are five camera and film sizes commonly used by photographers. From smallest to largest they are -
  • 35mm (2.4cm x 3.6cm)
  • 6 45 "six-four-five" (4.5cm x 6cm)
  • 2 1/4 inches square (6cm x 6cm)
  • 6x7 (6cm x 7cm)
  • 4x5 (4 in. x 5 in)
It's true that prints from a larger negative may be sharper and less grainy when greatly enlarged. Large negatives can also produce excellent prints when they need to be cropped to correct for shooting errors. Most experienced photojournalists are trained to properly crop in the camera to avoid the necessity of doing it in the darkroom later. The technology of new cameras and film today is such that unless you are expecting to need a really big enlargement, (greater than 16x20) you probably won't see much difference between 35mm and the larger formats. Look at a photographers samples to see if the difference in film size shows. Some photographers who are less experienced may even send their film to a one-hour store front rather than to one of the professional color labs for processing. At The Perfect Image we only use top professional labs that specialize in weddings. We can also use the larger medium format cameras for the formal images (where retouching might be used) and 35mm for candids and wedding-photojournalism. 35mm is greatly preferred for the wedding photojournalism style. You just cannot match the speed and versatility of 35mm in any of the medium format cameras.


Everybody says to go with photojournalism.

Is it the best?


There are many stories and vignettes at a wedding: Bride getting ready, ring bearer being coaxed to walk up the aisle, the bride's mother watching the father-daughter dance. Moments like these, when photographed, are Wedding Photojournalism
But capturing moments does not tell the bigger stories: Relationships and Fantasy. A posed loving photograph of the bride and her grandmother captures the relationship, and this is a photo that will have meaning for generations. The bride and groom in an idyllic setting has that fantasy quality that we all seek.
Anybody with a camera can take a formal photograph or a photojournalistic photograph. A good formal photographer evokes and photographs the genuine expressions of relationships, and makes everyone look their best. A good pictorial photographer creates your fantasy images, believable fantasy images! A good photojournalist captures decisive moments to tell a story. Don't you want all three at your wedding? Find the photographer who can do all three well and have the best of all worlds.


Why do some photographers make square prints, rather than the usual rectangular prints?

The old traditional film size for wedding photography was 2 1/4 square. This negative produces square prints so the photographer doesn't have to worry about shooting either vertical or horizontal. They all look the same and makes for one less framing decision. When you want an 8x10 or 5x7 print, part of the picture would have to be cropped away. The newer medium format cameras that we use requires 645 or 6x7 film which has the same aspect ratio as the favorite 5x7 or 8x10 enlargements so no parts of the original image is lost.


What else should I watch for when I am looking at a photographers samples?

It is important that each album you see is only one wedding from start to finish, not just a collection of highlights from a dozen different weddings. If a photographer assembles and shows the best photos from several weddings in one album, you are not seeing an accurate representation of the results you might expect from your wedding. Anybody (even Uncle Fred) can put together a decent looking 'best of' album. Always insist upon seeing an exact copy of what the brides before you received.


I just hate posed pictures - I always look so stiff and unnatural in them.

I know what you mean. I had posed pictures of me taken for my high-school yearbook. I still cringe when I think about how awful they were. However, the person behind the camera was probably given minimal training and had no real interest in photography. Most posed portraits in the USA are taken under such circumstances. If you have gotten this far in this FAQ, you probably are going to be looking at professional photographers, who will be far more skilled (we hope). Unless you are a fashion model, you probably will look better at least somewhat posed - assuming you have a true craftsman behind the camera. This is just one more reason to consider a professional photojournalist that uses a minimum of routine poses to document your wedding.


What sort of balance between posed shots and candids should I get? What about the trend of photo journalism?

This is also a matter of taste, combined with necessity. Great wedding photography can be done with no formal posed pictures at all (wedding photo journalism). But, there may be many people and combinations of guests that will never be captured unless the photographer deliberately gathers them in one spot for a picture. (Whether the picture looks posed or natural depends on the photographer.) When planning with your photographer, draw up a list of "must get" photos, such as college roommates, kids from your old neighborhood, a four generation picture, and so on. If you want a large catalog of specified pictures, then expect your photographer to spend more time doing those, and less time doing candids and wedding photojournalism.


Should we do the formals before or after the ceremony?

Some couples think it is bad luck to see each other before the ceremony. If following this tradition is important to you, all of the photos of the bride and groom together will be done afterwards, but solo shots can be done before. However, getting all the formals done at the beginning has several advantages: Flowers, clothing and make-up are fresh, and you can carefully budget time for formals. (And, if your ceremony ends after dark, the only time for natural light pictures of the two of you will be before the ceremony!) Couples who feel formal photos are important will set aside one, two, or even three hours for formals, which finish up about half an hour before the ceremony begins. If you do formals immediately after the ceremony, guests have to wait before they can greet you, and members of the bridal party will have pose for pictures rather than mingle. About half of the weddings I photograph have all the formals taken before the ceremony and the other half have at least some done before hand. Many brides are breaking the tradition of not seeing other before the ceremony. Of those that do, nearly 100% claim it really helped to break the tension and pre-wedding jitters.


What can I do to keep the photographer from running my wedding day?

It is essential that you meet with your photographer in that last week before your wedding. Go over your time line for the day. Find out how long the photographs you have requested are going to take; If it is too long, cut out some of the posed pictures. If you have dozens of posed shots on your photo list, expect your photographer to be persistent in getting them. Or tell your photographer the way you have scheduled the day, and that he/she is to follow your schedule. A posed photo of cutting the cake takes ten seconds, and the rest of the cake shots should be candid. The more information you and your chosen photographer share, the more likely you will be happy with your pictures and the events of your wedding day.


Suppose I want more copies in two years?

Your photographer should keep negatives on file for a specified number of years so that you can call or write any time and order more prints. Or, he/she may offer to sell or give them to you after a certain period. Expect to pay a fee for retrieving old negatives from the files.


Shouldn't my photographer have a back-up in case he/she is sick on my wedding day?

That would be ideal, but consider the plight of the backup photographer who has to turn down weddings just in case she/he is needed for yours? Professionals are part of a network of photographers, and do have many people they can call in emergency. No doubt as your wedding approaches you will have many far more significant worries. Let your photographer manage this problem.


What about having two photographers?

A few studios offer two-photographer coverage - where both professionals are taking pictures. One can concentrate on the formals while the other on wedding photo journalism. Having two photographers or at least an assistant present will greatly speed up the process of posing and shooting formals. Two photographers also can be in more than one place at a time. You are guaranteed much more comprehensive coverage with two photographers. This is especially important if you are looking for the photojournalistic approach.Look for a photographer that doesn't charge twice as much for this added service.


Some photographers ask that no one else take pictures during the formal photography. Is that reasonable?

Yes. If the photographer is trying to work quickly through a series of formal pictures, a snap-shooter might slow the process. A problem arises when there are several cameras aimed at a formal group - the subjects will be looking at different lenses. The diverted attention will ruin the professionals picture. Or, if the professional is using a light-sensing trigger device ("slave") on a second flash, other flashes will trigger this flash, ruining your friends pictures as well as those [that you are paying for]. There are other reasons too why some professionals might ask guests to refrain from picture taking during formals. Our experience is that many guests find snapping a few pictures a pleasant and time honored part of attending weddings. At The Perfect Image we politely ask guests to wait until we finish then we help pose the group and let people snap away. Ideally, guests should show respect for the bridal party and photographer and put down their cameras during the formal photos but your photographer should also be willing to make some compromises too.


I want to make copies of my photos. Does my photographer really own the copyright? Do I still have to pay the photographer if I make the copies myself at a copy shop?

Yes and yes. According to federal law, images produced by a professional photographer are copyrighted the moment they are created. Federal law prohibits copying or reproducing copyrighted material without permission from the owner of the copyright, i.e., the photographer. If you copy or scan your photos, the photographer should be paid just as if you were buying reprints. If you or your videographer transfer the proofs to videotape, the photographer should be paid just as if you were buying reprints. When I really appreciate something I purchase, like a fabulous meal, an antique, a good pair of shoes, or even medical care, I do not mind paying a premium for getting the highest quality. Look for the photographer who will provide you the satisfaction of paying a reasonable fee to obtain the highest quality reprints available. There is a tremendous difference in the quality of photo prints from a top quality wedding lab than what you will find in the mall or corner drugstore.


In Summary:

Fine wedding photography should stand the passage of time, providing years of memories and joy. Now that you've planned a beautiful day, let The Perfect image Wedding Photographers capture the images for you. We will professionally and artistically photograph your wedding, blending a touch of our style and technique with a lot of your own personality and taste. After all, every wedding is different, and yours is the most important one of all!

By now you may have already set your photography budget and found a few studios with superb craftsmanship. With so many possibilities, how do you know you are choosing the right one?

Simple---talk to them! Discuss your plans and expectations and ask for advice and feedback. In the end, hire the person with whom you feel the most comfortable. All else being equal, the personality of the photographer will determine if the picture-taking is exciting and fun or merely a chore. Weddings can be hectic, but the right photographer can help make your day run more smoothly.

At The Perfect Image, we understand that you want a friendly, caring, unobtrusive photographer who will contribute to the overall success of your day. Our job is to provide the best possible pictures...your job is to enjoy the wedding!

Long after your wedding day is over your wedding photos will serve as a reminder of the love, magic and excitement of the day. Insure that your wedding images are of the highest quality by choosing a full time professional wedding photographer you can trust & have fun with.


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